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How do you reach those customers who are interested in your products and services? How can you narrow down your target market and pick out potential customers from among a vast, diverse population of people?

Published on 25 MAY 2022 | 3 mins read
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Lead generation tools resolve the quagmire by narrowing down the set of potential customers and entities that are yet to be converted into sales from an astronomical set of the entire population and entity base. Let’s understand the lead generation tool that Karza provides that can open a pandora box of customers.

Introduction


A business's purpose is to serve and provide value to consumers while being justly compensated for those services in the form of revenue. No matter what type of business it is, the customer is at the center. Yet how do you reach those customers who are interested in your products and services? How can you narrow down your target market and pick out potential customers from among a vast, diverse population of people?


Lead generation tools resolve the quagmire by narrowing down the set of potential customers and entities that are yet to be converted into sales from an astronomical set of the entire population and entity base. Let’s understand the lead generation tool that Karza provides that can open a pandora box of customers.


Let’s delve straight into the features of the product that makes it indispensable for businesses aiming at growth and expansion:


Salient Features of K:LeadGen


A comprehensive source of data


A wealth of humongous data exists on individuals and businesses that can be tapped to create products and services engineered for these users or to find these target customers or entities that might be in need of the product and that may serve some purpose to them.


The data does not follow a uniform format. Some data are difficult to interpret. As a result, there is a dearth of data extraction tools that extract this gigantic data from digital sources, understand it in different formats and languages, and produce this data in an understandable, comprehensible and standard format. 


In K:LeadGen, you have access to 2.7 crore entities across the landscape of India in a comprehensive and holistic manner. It retrieves data from more than 750 sources, including MCA, GST, EPFO, etc. This data spectrum can be filtered by a wide range of parameters, and relevant leads can be extracted. It cleans the data of insufficiencies and errors, and presents it in a comprehensible and standard format.



Access to qualified information


The full spectrum of data may be available to us. However, if the data isn't cleaned and compartmentalized to allow the user to filter data and weed out irrelevant leads or to select leads that adhere to what we are looking for, the data has no utility value. Also, there may be a humongous amount of data.


We wouldn't be able to narrow down the data into sub entities and give pinpointed leads if we lacked the information and categorization needed to sort the leads in the pipeline and extract the relevant leads. As an example, a relationship manager is tasked with opening current accounts for companies with income over 20 LPA. Now, we may have an astronomical number of companies as leads, but if we do not have qualified income information or the data is not categorized under income, the data is rendered useless.


Using the various dropdown items in LeadGen, you can easily narrow down the information based on what you are looking for. All data is classified and sorted based on the information. Data is never left lying around recklessly; all data is assigned a broader item that encompasses it. So, no information is left out and therefore no item is missed when filtering the information. Therefore, you can rest assured you have collected and selected all of the items within the broader scope of the category.



Availability of updated information


There are times when information that we hear in the news or grapevine belongs to eons ago and much has changed since then, rendering the information we receive obsolete and outdated. Additionally, most databases are not refreshed frequently to reflect the most recent data.


However, in K:LeadGen, updated information on around a mammoth 27 million entities is maintained in the database so you can track all the changes in the entity.  With information being updated on a high frequency basis, the need to be updated with the latest information is paramount and LeadGen caters to that. In this dynamic world, where billions are washed out, in the stock market in a single day over the most frivolous things, updated information on entities is pertinent.



Sophisticated mechanism to track newly established entities


The number of new companies registered across India as of January 2022, was around 1.5 million. The Indian economy is booming. Now, we do not have a mechanism to track these newly established entities, or to collate and retrieve accurate and qualified information about their fundamentals.


New businesses offer a treasure chest of opportunities since they are on the lookout for vendors that can help them build an eco-system of the company that drives profits. Hence, new business registrations added to Government sources are updated on a real-time basis on K:LeadGen. K:LeadGen directly retrieves data from the MCA database for information on newly established entities.



Wide Classification


The businesses can be classified based on a wide range of filters such as the basic details of the business which constitutes category, class, constitution type, year of incorporation, etc. The business can be further classified according to industry, products, etc. The businesses can also be filtered according to the HSN/SAC codes, nature of business, etc.


The entities can be further categorized based on geography such as pin-code, locality, area, etc. Leads can be aggregated on the basis of employee count i.e number of employees in an organization. We funnel data through these filters in order to get pinpointed leads. You can also create multiple templates with carefully selected filters. It eliminates the need to select the filter every time you want to extract information about an entity; you can just use the template.


Listed below are some of the key features that make K:LeadGen so irresistible and irreplaceable for marketers trying to break into an unexplored market.



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